KUALA LUMPUR, Jan 7 (Bernama) -- Pelaburan Mara Bhd plans to make inroads in Asean countries through financial services by capitalising on Malaysia's chairmanship of Asean from Jan 1 and the emergence of the Asean Economic Community (AEC) by year-end.

Its chairman, Datuk Sohaimi Shahadan said in enhancing its position in the fund management industry, Pelaburan Mara would collaborate with a China's credit rating company to pave the way for an Asian credit rating firm to meet market needs for funds, bonds and sukuk in China and Asean countries.

He said Pelaburan Mara would also forge cooperation with an American investment information services company to provide equity investment models to Asean fund managers.

At home, he said Pelaburan Mara's subsidiary, PMB Investment Bhd would focus on expanding the circulation and marketing of its products and unit trust services.

"To ensure that the plans and sales target in 2015 are met, we will move more aggressively by intensifying promotions and marketing of our unit trust investment products," he said when addressing Pelaburan Mara employees here, Wednesday.

Sohaimi said Pelaburan Mara, a strategic investment and asset management company wholly-owned by Mara, would also expand private equity investments to strengthen Bumiputera entrepreneurship.

"We are focusing our investments on companies boasting good performance in financial management and operation, and effective governance, apart from needing funds to strengthen and expand their market share with the aim of being listed on Bursa Malaysia," he said.

Sohaimi said Pelaburan Mara was also keen to take part in the Greater Kuala Lumpur development as a strategic partner to multinational companies involved in the project to open up opportunities for knowledge sharing in management and operation, technology transfer, and industrial training and employment for Bumiputera students.

"The initiative will enable Pelaburan Mara to help produce more Bumiputera professionals, increase income and earn recurring profit," he added.